Bill Lazier: "You can go at life as a series of transactions, or you can go at life building relationships. Transactions can give you success, but only relationships make for a great life."

Jim Collins: "How do you know if you have a great relationship?"
Bill Lazier: "If you were to ask each person in the relationship who benefits more from the relationship, both would answer, "'I do.'"

Jim Collins and Bill Lazier, BE 2.0