Rothacker Reviews

Bruce Rosenstein: Create Your Future the Peter Drucker Way (Resources)

Bruce Rosenstein's recently published book, Create Your Future the Peter Drucker Way mirrors one of Mr. Drucker's most valuable assets: Clarity. And in a reflection of the reflection it continues on with another one of Mr. Drucker's assets: Economy of words. I've yet to read the writer who could take an often times complex subject, and pack more clarity in so few words. Peter F. Drucker would be proud of how Bruce took his Library of Congress - equivalent body of work and carved out future-oriented lessons, combined them with relevant messages from today's writers and produced this invaluable roadmap.

I created this mind map to provide easy access to the material and resources surrounding Bruce and his Creating Your Future the Peter Drucker Way publication. I will be adding more links within the next week or so. 

Feel like making a comment on this post? Have a suggested link for me to add to the mind map? Follow this link to our Standing Out in a Sea of Sameness  Facebook page and look for the post dated 11/28/2013.

Here's to the Crazy Ones

There are a few lines in Steve Jobs' speech here that describe me. There are more that describe the core of people who I have worked with over the years whom I have the utmost of respect for, who are my heroes. 

Recently, I've found myself gravitating from touchy-feely leadership type doctrine, towards more hands on and practical. 

Steve gets touchy-feely. But here's the mistake that people make who think the touchy-feely part of Steve and Apple won't get it done in their organization. It also relates to those who do adopt it but can't make it happen. These aren't just pretty words framed on some corporate wall. Steve lived it. Apple lives it. 

 

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Content Marketing Resources

I have relationships with companies doing between $500,000 & $15,000,000 per year. It is these companies that I'm thinking could benefit from these particular types of resources.

Dave's Position on Content Marketing

I believe in it and I believe it should be a company's overall marketing strategy, not a campaign like say, direct mail. There are three things I like about CM. One is the educational component. Two, it provides a platform for a company's leadership and expertise in their field. It accentuates their authority. (Copyblogger has a whole software program built around this concept). Finally, I love the ability to be continually in front of your customers or prospects in a value-providing way as opposed to common advertising in all of its forms.

So if I owned a company, I would want it to be recognized as the drop dead expert in whatever I was involved with. I would want it to be the authority in my particular field.

 Epic Content Marketing by Joe Pulizzi

Content Marketing Institute  Joe's Website

Copyblogger

The New Rules of Marketing & PR by David Meerman Scott

Web Ink Now David's Website

Content Rules by Ann Handley & C.C. Chapman

Marketing Profs  Ann's Website

Duct Tape Marketing by John Jantsch

Duct Tape Marketing  John's Website

Image credit: SAP