Don't be Evil

Google's Code of Conduct

Under the heading Serve our Users, Google states this guiding principle: Is what we are offering useful?

Whether or not you are a company or an author, is there a more clear and coherent guiding principle than this?

Ten Things Google has Found to be True

Under point # 9: You can be serious without a suit. Give the proper tools to a group of people who like to make a difference, and they will.

Just a couple of points that stood out to me.