The Rise of the Real Mom & How Dads Can Help

So easy, even a caveman can do it.

The Rise of the Real Mom is a white paper published by Advertising Age, written by Marissa Miley and Ann Mack. I found this paper and an excellent summary of it at Michele Miller's site Wonder Branding. I discovered Michele at Roy Williams' site the Wizard of Ads when Roy began to partner with talented marketing folks like Michele a few years back. Michele's review and link to a free download of The Rise of the Real Mom.

When I was a manager and needed to learn more about Gen Y & Gen X, I studied websites like Brazen Careerist. Penelope Trunk and her crew teach the younger gens how to build and nurture a network of trusted peers. And, they teach these folks how to optimize their experiences with older people like myself. So in essence, I went undercover to learn.

To become a better hiring manager I studied Richard Nelson Bolles' book What Color is Your Parachute? Richard gives job seekers advice on career building and how to get jobs. I went undercover again.

Married dads with kids, consider going undercover to learn more about your wives...

Married dads with children, would you like to better understand your significant other? Take a break from the relationship gurus. Listening to a relationship guru is like Bear Grylls telling you that you can be just like him. You know Bear Grylls from Man vs. Wild, right? You could do what Bear does, if you had his gear, right? Riiiight! Just like you could be the head hunk author in a book titled, How I conquered 20,000 Women by 20, right? Yeah riiiiight! So, put the guru on hold and think about what you can learn, looking at it from a different point of view.

The survey and author's aim is to focus on how marketers can change their strategies to more effectively communicate with women, particularly those between the ages of 18-44. (Don't be distracted by just this age group, common sense will tell you it's applicable to most moms). The data is the result of more pragmatic, business-like questions and less emotional ones. As you read through this business-like report, you can't help but feel the cold, harsh realities that women are up against. If you care about your wife, the answers for how to better communicate with her and how to make her life easier, will permeate your conscious.

Sure a caveman can do it. Now how about you!?

btw, I love the Brazen Careerist web site and still visit often and I am now on my third edition of What Color is Your Parachute? (bought first in 1981).