As a retailer, did you ever think about the message that you send to your customer when you tell them how busy you are? We've had two businesses in the last three days tell us how busy they were. One in person and the other over the phone.
Business in person - Best Buy, Wesley Chapel, Florida. Rosemary and I took our vehicle in to have a stereo installed. There was one person working in the mobile installation department. This fellow had to answer phones, wait on customers and in between he was installing audio gear in a car. He acknowledged our presence and got to us as soon as he could. While we were filling out a form he dashed back to the car for a couple minutes of work.
I don't recall this gentleman's exact words, but he said they were busy. Stevie Wonder could see this guy was busier than a one arm paper hanger, but he maintained a pleasant tone with us. When I asked if he could get to the car before closing, he said he'd be finished with it even if it meant staying.
So, what do you suppose Rosemary and I, two people with a combined fifty plus years in management think of this situation? From where we stood this dude is an outstanding employee. Secondly, we question management. To have one person answering phones, waiting on customers and installing gear, is bad business. Of course we were exposed to a ten minute window in this operation. Perhaps they normally have two people working in this department. A pleasant employee who acted as if he wanted to be there and acted as if he wanted us to be there, overcame this slip in operations. And speaking of operations, the smart and clean way the installation shop was kept speaks volumes for this business.
Business over the phone - I am going to be a little critical here. Basically this person was pleasant and maybe what she said would not effect most people. We called to have service performed at our house. She said, "I guess everyone waited till the holidays to call. We are very busy."
To Dave-the-former-manager, this comment neon signs these sentiments:
- We are a poorly run company
- We are short of help
- We can't keep competent help
- Dispatcher: I'm stressed
- Dispatcher: I don't like my job
Unless you are able to overcome your
we are so busy comment like the Best Buy guy did, it's better if you do not mention how busy you are to your customer.