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Glenn (Customer Service Experience) Ross

There are two kinds of people. People who divide people into "two kinds" and people who don't.

So being the former, let me divide business authors into two kinds. Those who know their topic AND can make their books interesting--and those who know their topics but are ineffective communicators.

I set monthly goals. These include at least one business book. Then each week I set aside at least 3 blocks of time to read. For those books that become boring, I begin to speed read looking for diamonds in the rough (actionable data).

Bottom line: Because I've made it a written goal, it's easier to focus and get through to the end. Because it's on my "next actions" list at least 3 times each week, I can break it into chunks and stay focused for that long.



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