The American Dream
I recently read this article written by Robert Trigaux and published in the St. Pete Times. The American Dream. Quick, what comes to mind? Little house in the burbs with a white picket fence, right? This is an overused generalization that for me, signifies only one thing, that for most of us there really is an American Dream - whatever it might be.
Robert's article is based upon a survey conducted by advertising giant JWT. Ann Mack, JWT's director of trendspotting ran point on this project. Although the results of this survey are available to the public...for 3K, the questionnaire that JWT uses is quite interesting and available to the public...for free: Download JWT_AmericanDream_SURVEY.pdf .
In the questionnaire's cover letter, Ann says:
"As a throwaway line, 'the American Dream' passes with a nod and barely a second thought. You can say 'He's living the American Dream' or 'She's been pursuing the American Dream,' and few people will want to know just what you mean."
The fact is, when I heard the question "What does the phrase, 'the American Dream' mean to you?" my inner status-quo took quite a head-on jolt. I asked myself, just what was my own American Dream? And, was I achieving it?
To contemplate about your own American Dream, is to take a deep breath and, for a moment, to step off the hamster wheel of life and work. This exercise can be healthy and invigorating. Why not let this question invoke a status check of your life? And if you do not live in America, no worries...from your perspective what does the American Dream mean?
If you have your own personal Web site, tell us what the American Dream means to you? And encourage others to do so as well!
I'll tell you what the American Dream means to me in the next couple of days.


