Bruce Rosenstein researched and studied Peter F. Drucker for twenty-seven years. He has written about him in the media and published one book, Living in More Than One World: How Peter Drucker's Wisdom Can Inspire and Transform Your Life. Bruce gives speeches and workshops based on Mr. Drucker's philosophy.
Even the mildest of imaginations can conjure the amount of material Bruce accumulated and has within reach for researching and writing Create Your Future the Peter Drucker Way. Drucker, the most important management figure in the 20th century, was productive from a public standpoint, for nearly seventy years. By the way, when you were conjuring, did you know that Bruce had and has access to The Drucker Institute and The Drucker School at Claremont Graduate University?
Bruce prepares a thorough, meticulous and careful treatment here. How? How within two-hundred and two pages, forty-one of which are devoted to reference, can he possibly cover what needs to be covered from a Library of Congress sized collection of Drucker material?
The student becomes the teacher. Bruce Rosenstein writes Create Your Future the Peter Drucker Way, the Peter Drucker way. He economizes his words on his march to the Sea of Clarity. Peter would be proud.
In his quest to teach a future-oriented mindset, Bruce calls upon Mr. Drucker's approach to life, business and school. Drucker lived the future-oriented mindset. He also calls upon the wisdom of modern day thought leaders whose outlook on the future parallels his own and Mr. Drucker's. This neon-signs relevancy.
One of my most favorite passages in the book is when Bruce describes what Mr. Drucker spoke about in a commencement speech:
He spoke that day of how people must transform their lives on an ongoing basis, as the world is continually changing, requiring different work and different knowledge as people further their lives and careers. He told the graduates that they had a responsibility to put their knowledge to work for the benefit of others, not just for themselves.
Do you have any doubts that Peter F. Drucker is a rich source from which to cultivate wisdom, knowledge and advice for creating our future? Well think about this: Mr. Drucker gave that speech May 31, 1964.
Bruce organizes Create Your Future the Peter Drucker Way around five chapters, a conclusion and a hearty reference section. The chapters are titled:
I have relationships with companies doing between $500,000 & $15,000,000 per year. It is these companies that I'm thinking could benefit from these particular types of resources.
Dave's Position on Content Marketing
I believe in it and I believe it should be a company's overall marketing strategy, not a campaign like say, direct mail. There are three things I like about CM. One is the educational component. Two, it provides a platform for a company's leadership and expertise in their field. It accentuates their authority. (Copyblogger has a whole software program built around this concept). Finally, I love the ability to be continually in front of your customers or prospects in a value-providing way as opposed to common advertising in all of its forms.
So if I owned a company, I would want it to be recognized as the drop dead expert in whatever I was involved with. I would want it to be the authority in my particular field.
The pulsating drumbeat that courses through Sheryl Sandberg's bookLean In is equality for women in the workplace. Sitting on the other side of the forest listening to Sheryl's rhythm of reason however, that's not what I hear at first. I'm hearing an unbelievable opportunity to free and unleash production, effectiveness and innovation in the workplace!
Sheryl's book is going on its fourteenth printing and selling like mad. I think it's women reading the book and shouting out, "that's me, that's me, that's me!" But a lot of others, I hope, are buying and reading Lean In and saying, that's an opportunity, that's an opportunity, that's an opportunity!"
Observation: Listen, I know Sheryl comes from a well-to-do background that most of us only dream about. Get over it. She speaks the truth, the truth of what's going on out there; the truth of what most women are enduring in the workplace.
The opportunities that I feel are coming are more like a hurricane than a drumbeat. The vision I see is two 1972 Cutlass's sitting at a red light out in the desert. One has fat tires, is jacked up and breathes fire. The other looks like something your grandma might drive. But under the hood is 2013 tricked out, computerized technology. For Grandma to win the race she only has to step on the gas. And when she does, the muscle car gasps for breath while it eats her dust.
Many women today are your Grandma's 1972 Cutlass. They have what it takes. They need understanding, guidance and care from both women and men who are in a position to give it. They need to hear, "Suze, pound on that accelerator girl! We got your back. Let it out. Let the world see what you got!"
If the status-quo American business society today can get out of its own way and wake up to the fact there are millions of women, who if at least, are accorded the same opportunities as men, but on a more progressive note, are encouraged and guided,the productivity gained and innovation uncovered would reestablish America as the national business power she truly should be, and place all other nations soundly in the second paragraph. Who knows, we might even give Finland, South Korea, Hong Kong and Japan a run at their global educational power rankings.
Special thanks to our good friend Denny Locascio of Impact Fitness in Tampa, Florida for turning us onto Seth's eight-minute talk here!
Seth talks about the importance of the stories we tell ourselves, how they're fused with memories of our past and how to matter to other people. How can we matter to others? By connecting people with a story they care about and one they'll tell others about.
Denny's timing in sending me the link to Seth's video this morning is uncanny. I'm in the process of reading Marci Alboher's book The Encore Career Handbook. I'd just written about how Gen-Y can go into espionage mode in order to enhance their career, by using Marci's book. But as I got up from my reading chair this morning, I grabbed the Encore book with the intention writing a little bit more.
Marci's chapter titled Back to School screams, just screams of the methodology I am attempting to etch out in Standing Out in a Sea of Sameness. Most people will not put to task and do the exploratory work described in the stories Marci weaves into this chapter. These most people, constitute the Sea of Sameness. The first component of Standing Out is to do this work.
So Marci's style of educating us through stories and the importance Seth places on stories compelled me this morning to tell you about both of them. Their stories matter to me and they'll matter to you.
I've been thinking long and hard on who The Encore Career Handbook might not pertain to. I've already mentioned how important it can be to younger folk and it's a no-brainer for those over fifty and considering something more meaningful to do in the encore years of their lives. That only leaves those who are approaching fifty. Let's think about that. Here's a guide that helps you prepare to enrich your encore years. Do you want to be like everyone else when you get older? Or do you want to Stand Out?
Yesterday I had the most excellent and pleasurable of conversations with Rich and Mary Saltzman, owners of Sola Salon Studios serving the the Tampa Bay New Tampa and Wesley Chapel neighborhoods. There's much I'd like to tell you (and much more for me to learn), about the unique business concept that Rich and Mary deploy, their business philosophy, their story and the salon owners who are open to sharing their individual stories as they relate to business and perhaps most of all, their ability and freedom to express who they are through their work.
My interest in Rich, Mary and the salon owners relates to the freedom that is now part of their lives. This is what my future writing will focus on, not the promotion of their individual businesses per se. Before I move on from the thought of promoting the salon owner's however, I'd like you to think about one thing.
Would I want a stylist working on me who works in a shop laden with the pressures of drama, competition, inattentive / unreasonable owners, overall shop helter-skelter and messiness? Or would I want a stylist working on me who is free to express his or her artistic license?
There is a chance I put the cart ahead of the horse here. Rich and Mary are on board with my project. As are two of the salon owners. But as yet, I have not approached the others (I'm working on it. To be real, I was just so excited about what I witnessed yesterday that I had no choice but to write today). With this in mind, I'd like to tell you something about Rich and Mary.
Rich and Mary understand that the more positive stuff written about both their operation and those of the salon owners, the better it is for their business. They could easily pass out a memo encouraging salon owners to talk with me. But they will not. It's important to them that the salon owners have the autonomy to do their own thing. Perhaps the salon owner might be insanely busy or have other things going on in their life or maybe they just don't feel like participating; no worries, Rich and Mary are totally cool with it. This speaks volumes about these two engaging entrepreneurs.
More to come. Stay tuned. By the way, Rich and Mary have owned a Sola Salon Studios, which is located on N. Dale Mabry in Carrollwood, since 2009.
Are you a plumber, electrical, solar or HVAC contractor? Do you know the technical side of your trade like the back of your hand? Does the business side of your profession however, seem like a foreign language? And no matter how honorable your intentions are, doesn't it seem like you can't muster the time to learn it?
Join the Service Roundtable today! Learn how to run your business in a profitable manner from others who have succeeded in doing just that. In the short clip below the narrator tells us about Sam's secret and what the Service Roundtable has to offer.
I've been engaged with the Service Roundtable since its launch in 2002. They've been cranking out fresh marketing pieces and management tools for contractors every week since. These resources continue to pile up in their coffers and are still accessible today. Not only are they still available, some if not most are of more value today due to interest earned.
How does marketing material and management tools earn interest you ask?
By way of the Service Roundtable community. Community members embrace the material and tools, use them and then often time provide feedback to others. How did it work for them? What could have been added or subtracted to work better? Would they recommend others us it? The other coffer or vault that has been around since Day One is the Idea Exchange center. Ten plus years of knowledge, wisdom and understanding from some of the brightest minds in the industry.
The value that the Service Roundtable provides exceeds cost. But they call your investment and raise you one. The Service Roundtable has a vendor rewards program that provides rebates and discounts to members for making certain purchases. With the variety of vendors in this program there is a fair chance that not only will rebates and discounts cover the cost of membership, you'll end up making money.