What To Do When It's Your Turn by Seth Godin.
Seth calls it horizontal publishing and asks the question, "How do we get books into the hands of people who want to read them?"
Seth sent an e-mail to his core readers in October. He asks us to buy multiple copies of the book and to pass them out to others. This is horizontal distribution as opposed to the, I scribe my important message (commandment) into this tablet and pass it down to the minions who grumble at my feet hoping to pluck a crumb of my offerings.
What To Do When It's Your Turn seemingly brings design into Seth's public world. It's a book written to those who want to help others change. It's wonderfully illustrated with rich pictures, art and graphic design. For those of you who love the feel, not to mention the smell of luxurious paper stock, this book does not disappoint.
Over the last year or so I've been experimenting with how I read and learn from books. I'll talk more about that in the future but for now I will say that Seth's book offers an inviting canvass upon which to write. The tactility of this engagement amplifies learning while producing delight.
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