Bruce Rosenstein researched and studied Peter F. Drucker for twenty-seven years. He has written about him in the media and published one book, Living in More Than One World: How Peter Drucker's Wisdom Can Inspire and Transform Your Life. Bruce gives speeches and workshops based on Mr. Drucker's philosophy.
Even the mildest of imaginations can conjure the amount of material Bruce accumulated and has within reach for researching and writing Create Your Future the Peter Drucker Way. Drucker, the most important management figure in the 20th century, was productive from a public standpoint, for nearly seventy years. By the way, when you were conjuring, did you know that Bruce had and has access to The Drucker Institute and The Drucker School at Claremont Graduate University?
Bruce prepares a thorough, meticulous and careful treatment here. How? How within two-hundred and two pages, forty-one of which are devoted to reference, can he possibly cover what needs to be covered from a Library of Congress sized collection of Drucker material?
The student becomes the teacher. Bruce Rosenstein writes Create Your Future the Peter Drucker Way, the Peter Drucker way. He economizes his words on his march to the Sea of Clarity. Peter would be proud.
In his quest to teach a future-oriented mindset, Bruce calls upon Mr. Drucker's approach to life, business and school. Drucker lived the future-oriented mindset. He also calls upon the wisdom of modern day thought leaders whose outlook on the future parallels his own and Mr. Drucker's. This neon-signs relevancy.
One of my most favorite passages in the book is when Bruce describes what Mr. Drucker spoke about in a commencement speech:
He spoke that day of how people must transform their lives on an ongoing basis, as the world is continually changing, requiring different work and different knowledge as people further their lives and careers. He told the graduates that they had a responsibility to put their knowledge to work for the benefit of others, not just for themselves.
Do you have any doubts that Peter F. Drucker is a rich source from which to cultivate wisdom, knowledge and advice for creating our future? Well think about this: Mr. Drucker gave that speech May 31, 1964.
Bruce organizes Create Your Future the Peter Drucker Way around five chapters, a conclusion and a hearty reference section. The chapters are titled:
- Create a Future-Focused Mindset
- Determine the Future That Has Already Happened
- Become Your Own Successor
- Shape the Future of Your Organization
- Build Your Future beyond Your Current Workplace
- Conclusion: Your Future Begins Today
Create a Future-Focused Mindset
This is an interesting, informative and important chapter because it creates a foundation from which to read, do and apply this book to our lives. Bruce starts off by telling us about Mr. Drucker. He then goes on to establish the Ten Elements of the Future. Drawing from the library of Peter's life, Bruce presents and expands upon these elements, which are the raw material of our foundation. They are the link to how Peter approached the future. although he never categorized them as such. They are:
- Present moment
- Remove / improve
- Innovation / entrepreneurship
At the end of each chapter, Bruce writes a conclusion, Chapter Review and Checklist. The Checklist provides ideas and ways to implement our future-focused mindset. One most excellent suggestion listed at the end of Chapter One is to create a notebook or computer file to reflect upon and guide the quest to Creating our Future.
Determine the Future that has Already Happened
One of Peter Drucker's core beliefs into building one's future is based on the future that has already happened. He means that the events and trends that have occurred will continue to have residual effects. By adopting the future-oriented mindset and paying attention to what is going on in the world around us, we will be able to identify and possibly forge the best outcomes from these effects.
In Chapter Two, Bruce goes on to list resources upon which to draw our intel from. Here are a few:
- Print / online
- Awards, honors and prizes
- Higher education
- Organizations / Think Tanks
Become Your Own Successor
When asked by a Brazilian management magazine if anyone could become a successor to Mr. Drucker as a management authority, Bruce raised the possibility of Drucker as his own successor. I suggest thinking about this and developing your own theory. My original take was that due to his body or should we say ocean of work and the timeless relevance of his teachings, one could continue to apply Drucker's lessons on and on.
Now I take Bruce's advice to mean that through continuous self-development, just like Drucker lived all of his life, we can develop our own body of work from which to draw upon and become our own successor.
Here a few Drucker examples:
- Diversify your efforts and outputs
- Develop a powerful personal brand
- Maintain a global outlook and worldview
- Remain relevant
- Produce a consistently impressive body of work
- Create work that benefits others
Bruce taps into and provides the sources in Drucker's work for self-management. He also taps into a few of today's thought leaders like Mihaly Csikszentmihalyi, Frances Hesselbein, Richard Branson, Howard Gardner and others for future related enlightenment.
I particularly like the sections on ongoing education including ideas like free online education, the role of community colleges, support tools and maybe my own number one personal favorite of all time, Kaizen.
While Bruce builds this chapter around Drucker's, present day thought leaders' and his own framework of systematic abandonment, kaizen, organizing for change, innovation and entrepreneurship along with strategic planning, the undercurrent that moves all forward in creating the future within your organization, is change. And the key to change is to focus on opportunities more so than problems.
One method that Bruce suggests for moving your organization toward the future is appreciative discovery. It emphasizes what an organization does well rather than focusing on what it does poorly.
Build Your Future Beyond Your Current Workplace
This chapter feels like an extension of Chapter 3 in that it continues the quest for personal development. Via Drucker and other modern day writers, Bruce taps into the spiritual side to further us along down that road. I am fascinated by what guided Drucker:
- The concept of serving others
- Importance of legacy
- Live with end in mind
- Asking questions
- A deep curiosity about the world and how things relate to each other
- Meaningful retirement
Creating Your Future the Peter Drucker Way is a most excellent book! One thing that I experienced while reading through it, twice now, is Bruce's felt sense of responsibility to Peter F. Drucker's legacy. Many people write about Drucker. Why choose Bruce's latest book? That's why. This felt sense, perhaps almost an unnameable attribute, is what gives Bruce's work juice. It works for me.
I created a mind map to provide easy access to resources surrounding Create Your Future the Peter Drucker Way and Peter F. Drucker. One entry provides an Amazon link to everyone of Drucker's books. Go here.
Feel like making a comment on this post? Have a suggested link for me to add to the mind map? Follow this link to our Standing Out in a Sea of Sameness Facebook page and look for the post on this review dated 12/4/2013.