I have relationships with companies doing between $500,000 & $15,000,000 per year. It is these companies that I'm thinking could benefit from these particular types of resources.
Dave's Position on Content Marketing
I believe in it and I believe it should be a company's overall marketing strategy, not a campaign like say, direct mail. There are three things I like about CM. One is the educational component. Two, it provides a platform for a company's leadership and expertise in their field. It accentuates their authority. (Copyblogger has a whole software program built around this concept). Finally, I love the ability to be continually in front of your customers or prospects in a value-providing way as opposed to common advertising in all of its forms.
So if I owned a company, I would want it to be recognized as the drop dead expert in whatever I was involved with. I would want it to be the authority in my particular field.
Content Marketing Institute Joe's Website
Web Ink Now David's Website
Content Rules by Ann Handley & C.C. Chapman
Marketing Profs Ann's Website
Duct Tape Marketing by John Jantsch
Duct Tape Marketing John's Website
Image credit: SAP