There is a group of people out there, dare I say nation, that can prosper from reading Barry's book. It isn't who you might think...
I read a book review of Social Nation that said if you were responsible for a company's social media, this book is a must read. I would clarify that. If you are responsible for how your company goes to market, the culture and overall philosophy behind your company, this book is a must read. If however, you are the social media manager of your company and your company isn't Apple, Best Buy, Google or the likes of companies like Nike, you might not want to read this book. Let me break it down Ms. Manager. You are attempting to cross the Atlantic in a company issued ten foot rubber dingy. You have food, water and a book about the Allure of the Seas. Do you really want to read about the largest most luxurious ocean liner while trying to sail your shark-bitten dingy to England?
My first reaction after reading Social Nation was - this isn't about social media, it's about how to build a company that will thrive in today's market. Social Nation is about social media. It's about how to convert your customers and employees to fans and followers and build a Social Nation using today's social media tools.
Author Barry Libert tells us how social media creates value and why social skills matter. He also includes a chapter tied to his Website, that allows us to test our social skills. The meat and potatoes of the book is based on the following seven principles for building your own Social Nation:
- Develop your social skills
- Let culture lead the way
- Mind you online and offline manners
- Monitor and measure your communities' contributions
- Involve your fans in everything you do
- Rely on your community for growth and innovation
- Reward others and you will be rewared too
Barry says that there are three types of companies out there (and I paraphrase):
- Those that don't know what it means to build their own Social Nation
- Those who are trying but can't quite get it
- Those who are prospering at it and are trying to bet better
One might think that CEO's and owners of #'s 1 & 2 would be prime candidates to benefit from Barry's lessons. # 1 is out. That's like a CEO pondering four years ago if his company should have a Website. The mentality and mindset behind Social Nation can be traced back to the mid to late 90's. If the CEO doesn't get it by now, there's no hope. The only way # 2 will get it if she understands that social media is not a department but a mindset, methodolgy and roots of a culture. As for # 3, if I'm out there kickin' butt and takin' names, I love to read about those who are doing the same.
I would die to work for a company that truly gets Social Nation. Imagine going to work everyday with engaged coworkers following clear and simple principles. And customers, whose valued feedback is taken seriously and utilized (which encourages the stream to never go dry). You are working in the 10's not the 70's. Transparent communication and knowledge gives way to opportunities and innovation. Now. The hive buzzes with like-minded people and those who want to push boundaries - not those who punch in and punch their mind out. Your world evolves right before your eyes.
Who will benefit the most from reading Social Nation? Those who want to work for cutting edge companies that value their coworkers and customers. Barry's lessons help to identify such companies. The sweet part? Company's actions speak louder than words. Research is but a mouse click away.
I received a copy of Social Nation from Barry's literary agent for review.