Seth Godin wrote this statement in his 2002 book titled Purple Cow. This one sentence is the very essence of the book. One could design their entire company around this one sentence. These words of wisdom will never become outdated. At one point in your life, you must read Seth's book. Period.
Pic of cow from dcbprime on Flickr

I have a lot of cows in my farm, they are so beautiful.
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