Tribes by Seth Godin.
Scuse me a moment. Note to my Mom: Seth Godin is a business book author who recognized over a decade ago, that present day marketing was no longer working, consumers instead of marketers had the power and ideas and products could spread like wildfire if they were remarkable. Seth has a rare gift. He has the ability to talk and write about exactly what we are about to think about. Of course his words help that about come about faster. How about that Mom?
Thanks. My Mom is the only person in the developed world who doesn't know who Seth is.
Jeepers dave. You love Seth Godin and your own Mom doesn't know who he is. Malcolm would frown buddy.
Seth: "A Tribe is a group of people connected to one another, connected to a leader, and connected to an idea."
Tribes was published in 2008 and already there is a mountain of information and reviews out there that splash brilliant neon color on Seth's most excellent dialog. Here are two: 1. 2.
Seth defined Tribes on page one and for the entire book I could only think about one thing - a tribe that I belong to. We are a group of people, connected to our leader and connected by a love of learning. Seth's book made me feel real good about belonging to Joyful Jubilant Learning.
Seth says that it is his job to make us feel uncomfortable enough that we are not doing something and to start looking for opportunities in front of us and find a pathway to get there.
A great start is to buy the lad's book...today!
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