Consumer Trend - "A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need, desire, want, or value”
Who and what makes consumers do what they do? It was the quest to answer this question that caused me to read The Tipping Point, one of my all time favorite books, in just two sittings.
How do I spot and apply trends?
When is the right time to act on a trend?
What are good trend resources?
Who sets trends?
What's going to be big in 2009?
If you would like answers to these questions along with some more most excellent information on trends, and don't have time to read a book, please visit Trendwatching's Top 15 Trend Questions.
Trendwatching does a masterful job of capturing clear and concise information on trends and delivers it in an extremely appealing format. It just flat out looks good!
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