Wake Up Your Mind by Alex Osborn.
Alex was born in 1888, and published this book in 1952. Wake Up Your Mind is about developing and using creativity. A major premise throughout, is that the mind is like a muscle, it must be exercised to develop. Although Alex wrote this book in the early to mid 1900's, he seared relevance in for a lifetime.
Wake Up Your Mind consists of twenty-six chapters with titles like:
- Soft Environments Saps Creativity
- Education - Its Appalling Neglect
- Little Children Can Spur Our Minds
- Reading - How to Go At It Creatively
- Hobbies - Which Ones Benefit Imagination?
- Writing is Mental Wrestling At Its Best
- Problem Solving - Creativity At It Best
- Job Hunting Calls for Idea Hunting
Alex was an ad man*, a businessman, but he writes for Mr. and Mrs. Joe Everybody. Alex must cite a million people in his book, and that fact alone is a lesson. To amass that much information one needs to be out and about in the world exploring, observing, learning and collecting grist for the mind's imagination wheel.
As you read through this book you'll encounter hundreds of road signs. Today's creative gurus and consultants once read these signs...you can see them in their present-day work.
Wake Up Your Mind is available as a used book through Amazon's Sellers...which makes it value personified.
*Alex was a co-founder of BBDO, an advertising firm of about 1,300 people. It has grown a little since then.
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