A person pays over two-hundred dollars for an everyday, run of the mill twenty dollar bill. Think about it. Why? Why would a person be swayed to do such an illogical thing?
Do you think if you understood the reason why people do illogical and irrational things, you might be able to navigate the world a bit better?
Ori and Rom, authors of the Starfish and the Spider, help us to understand why people do irrational things. 
Their method and content of writing is easy on the mind, as Sean Connery is easy on the eyes of a female.
Think Tipping Point. Think Blink. Think the Starfish and the Spider. But don't think about buying Sway. Just do it!
Sway was Smoked-n-Signed.
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