You, Inc. The Art of Selling Yourself

You, Inc. by Harry and Christine Beckwith

How can I tell you what I think with brevity and crystal clear clarity?  How can I make it interesting enough so you will tell others?  How can I get you to come back?

I think deeply about the above questions.  Personally however, I have a huge problem.  Picture yourself wanting to build a new home.  The most important part of a home is its foundation and basic structure.  This is where you need to start.  But your mind cannot choose a foundation so it drifts toward the floor plan and interior design.  Both important components but each will not amount to a hill of beans without the correct foundation.  And so it is with me.  My mind drifts toward bright and engaging communication, when it should be thinking about foundation.  What is your core idea dave?  What is that word that when people speak, associate it with you? 

I thought I might have a bit of fun here with this idea.  So I am going to list my fellow JJLN authors and then list the first word or phrase that comes to mind about them.  For the authors that I do not know that well I am going to visit their Web site and insert the first thing that comes to mind.  I encourage my colleagues to copy and past this list and then create their own associations.  Even if you are not a JJLN author, feel free to contribute.  Heck, add more names if you choose.

Angela Maiers - education, teach, passion.

April Groves - internal spiritual intelligence.

Ariane Benefit - organized.

Benjamin Bach - learning, networking, sharing, improving.

Blaine Collins - relationships, networking.

Chris Owen - Aussie, pink, relationships.

Dan Ward - intellectual, radical.

David Zinger - positive life outlook, educator, learning.

Dean Boyer - teacher, educator, learning.

Dwayne Melancon - sharing, growing, evolving, relationships, spirit.

EM Sky - spiritual, openness, giving, smart.

Greg Balanko-Dickson - biz coach, vast resources, teaching, learning.

Joanna Young - wordsmith, writing, giving, caring, clarity.

John Richardson - productivity, leadership.

Karen Wallace - serenity, learning, giving.

Kevin Eikenberry - relate, learn-from-life, positive, energy.

Phil Gerbyshak - relationship geek, networker-on-steroids, smile, learner.

Rosa Say - management coach, writer, value-anchored, managing with aloha, sister.

Steve Sherlock - learner, hitchhiker, observer-of-life, caring, sharing.

Terry Starbucker - women, uber-positive-life-outlook, leadership, caring, smart.

Tim Draayer - personal development, networker.

Tim Milburn - graphic artist, college-leadership, giving, sharing, learning.

Toni Howard - coach, caring.

Ok, I got a little carried away.  I couldn't list just one thing that came to mind about these folks.  These are my perceptions.  And one perception I must expand upon before it is taken out of context.  Terry Starbucker - women.  To begin with, Terry is one of my most favorite writers.  His insight into business and life is as crystal clear as Rocky Mountain water.  Add in the essence-of-Terry, the glass-half-full philosophy of life, and we're talkin' life after service company exec here.  Here's the women connection (and it ain't deep); I've noticed that more women link to Terry's site than other business-life writers.

"dave, I thought you were going to review Harry and Christine's book here?"

The Beckwiths weave life tales and experiences around advice that navigates us through the narrow and shallow channels of business. 

You are the CEO of you.  If you have established a core idea for your Web site or are on the journey of discovering one, you'll need a copy of You, Inc., to help clarify your communications.  And, if you want to create a word or phrase that you'd like folks to associate with you, do so.  Then repeat that word before and after you read each of Harry and Christine's two hundred and seventy six chapters and you'll be on your way!

Comments

[Rosa Say]

Dave Rothacker - teddy bear aloha, thinker, story-teller, spirit-spiller, brother.

[Rosa Say]

P.S. I got Starbucker's "women" right away. He's our guy.

[tim]

Dave's Post - cool, right on, creative, impressive, gratitude-inspiring.

[Steve Sherlock]

Dave - story teller, imaginative, dreamer, pilot

Good point to be made Dave. This is one area I need to work on (selling myself). I spend a lot of time doing and not enough time reminding folks of what I can do. See even here, I couldn't use the word "selling".

[Steve Sherlock]

Dave - story teller, imaginative, dreamer, pilot

Good point to be made Dave. This is one area I need to work on (selling myself). I spend a lot of time doing and not enough time reminding folks of what I can do. See even here, I couldn't use the word "selling".

[Terry Starbucker]

Hi Dave! Gosh, thanks for your kind words. That connection you made and explained about women was quite interesting (hadn't really noticed that myself). Thanks my friend, and thanks too for a great post! All the best.

[Joanna Young]

Dave: connector

Thanks for connecting us up to each other in a novel way - and challenging us to connect to the foundations of our selves :-)

Joanna

[Ariane Benefit]

Hi Dave,

I don't know you that well, but my impression of you is: Gentle, Relaxed, Interested in many things, Philosopher

As for me being organized...let's just say that I certainly am trying! And the more I help others organize, the better I get at it : )

Thanks for the neat idea for a post! : )

[Phil Gerbyshak]

Very interesting to think about Dave. Thanks for sharing your perceptions.

For you, I would say:
Learner, sharer, imagineer

Keep learning, keep sharing, keep imagining for YOU are great!

[Angela Maiers]

Dave, what a fantastic idea! For not knowing me well, I am so thrilled with what you saw. I did the same for you-here is what I see: gentle, compassionate, mindful. I look forward to getting to know you more on JJL and your site! Thanks again for the wonderful post!