Executive Newsletters
I have a subscription to Harvard Business Review so consequently, I receive all types of offers targeting executives through the mail. For the sake of clarification, the only place where I retain executive status resides in a small room that houses a sink, shower and porcelain chair. Last week I received an offer for an Executive Leadership newsletter (they sent a free copy). The cover price for this piece is $192.00 but I can receive the Professional Benefit Price of $96.00. I wonder if after the first year discount I get tagged a hundred and ninety-two bucks? (this method seems to work quite nicely for the cell phone companies)
I scanned the free copy and am convinced that there isn't any content that cannot be found on a blog...somewhere...if blogs were written twelve years ago. I really strained to find the value. Perhaps this company believes that most execs think blogs are nothing more than an alternate place for the PR department to hang out. Maybe they believe that execs have more than enough disposable income.
I think there is some valuable information to be extracted from just who and how many people subscribe to these newsletters. IMHO, they are the same type of folks who continued to invest in the passenger railroad business in the mid 1900's. I sure hope the cats running my company don't subscribe to stuff like this!