A friend of mine had recently joined a new company and visited with me to talk about product and services that he had to offer. I had dealt with his new company for many years....as little as possible. You see, this company offered a core product. The problem was they couldn't keep the product in stock, couldn't ship the correct product and conducted business in an arrogant, customer service-less manner. My friend wanted to break out all of these estoteric products when his company couldn't even deliver upon their core product and what they did deliver was akin to steaming clumps of brown substance found in cow pastures.
My point - Deliver your core products and services with stone cold excellence; deliver them with friendlieness and care.
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