To move forward we must embrace our audience with the deep, passionate kiss of language.
- It must be a pretty good book if I could only make it to page thirteen before being compelled to write something about it.
- Smoke plumed from pages one through twelve but fire crackled and roared from page thirteen. The power to alter a career in one sentence. check this out...
- I just cracked open Mavericks at Work and came upon this jewel of a sentence...
Roy Spence, president of ad agency GSD&M, on how you talk about your company:
Sure, you could say that Southwest Airlines really wants to get more people to fly. Or you can say that the company is in the business of democratizing the skies. Would you rather be in the airline business or the freedom business? Language is what creates the edge - and operating on the edge leads to more creativity in business.
The last part of Roy's statement is what tore away my attention! Don't you love the edge? To dance upon the brink of where status-quo will not go; And forge into promising frontiers on the backs of creative, clear and concise language. As writers, we have the opportunity to do this every day:
- Get your message out
- Try to use good grammar
- Don't let concerns with grammar stifle your message
- Go for the edge
- Liberate creativity from the gatekeeper of language-as-usual
In items one through three above I was experimenting with various ways of telling you that I began to read Mavericks at Work, quickly came upon Roy Spence's comment and got so excited that I had to write about it here.
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