To move forward we must read books.
Why can't you put a good book down? For me it's...
Content that I can relate to:
- I identify with the author's thoughts
- "Guess I'm not the only one who feels this way"
- "He did that too?"
- "Hey! I write this way too"
- That happened to me too
Content that I yearn for:
- Wish I could do that at work
- "Hey! I could be a writer"
- Could I be my own boss?
- I could do that, if only I didn't have all these payments
- If I could learn to do that, I'd be unstoppable
For me, it's mostly what is behind door number 2, Content that I yearn for. The author is usually illustrating a beautiful vision of everything I do not have. Like, "oh, you speak the word innovation out loud at work?" Or, "oh, you speak the word innovation at work and no one comments cause no one can cause you are the company's only employee?"
I am creating a new class of reviewed books here at Rothacker Reviews: Smoked-n-Signed. If I have written this within my review it means that I smoked the book - read it without hardly putting it down. And signed the book - excessively marked, noted and highlighted it. Two previous examples of books like this are The Cluetrain Manifesto and Managing With Aloha.
I will still review books here that I like a lot but not necessarily smoked-n-signed.
I just finished reading Seth Godin's new book, Small is the New Big. It was smoked-n-signed. I'll tell you about it tomorrow.