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Leading the Revolution I

Leading the Revolution by Gary Hamel.

I bought and read Leading the Revolution in 2002.  If the Cluetrain Manifesto started kindling the fires of "there is a possibility of changing business as usual," this book threw flame throwers on it.  Leading the Revolution was written for people who want to make a difference in their world and organizations and to show them how to do it.

Like a fine Merlot or exquisite Milwaukee's Best, Leading the Revolution should be sipped.  Consequently, I intend to run a series of mini-reviews on various topics and items over an indefinite period of time.

Strategy Convergence - What happens when an industry centralizes around same practices.  Strategies converge when cases of success get imitated...and imitated.  The picture that I get of this is akin to what happens to isolated villages of people.  Lines blur between brothers, sisters, husbands and wives.  It's not pretty. 

Tribal Wisdom - "Dakota tribal wisdom says that when you discover you're on a dead horse, the best strategy is to dismount."  Is there a more profound statement to be found in regards to a business model that doesn't work?  Hamel goes on to say, "Of course you can get a committee to study the dead horse.  You can benchmark how other companies ride dead horses.  You can declare that it's cheaper to feed a dead horse.  You can harness several dead horses together.  But after you've tried all these things, you're still going to have to dismount."  Are these words precious or what?  How many times have you seen your companies continue to ride dead horses?

I prefer to look at strategy convergence and the dismounting of dead horses in my own little world...not that of the company's.  If folks in my industry are reading trade journals to learn new stuff, I'm going to read Oprah.  And maybe, if certain processes aren't working for me, I'm going to bury the horse and create new ones.

Cool Quote

Without radical innovation, a company will devote a mountain of resources to achieve a molehill of differentiation.

Leading the Revolution is a most excellent book.  It is inspiring and timeless (except for the Enron & World Com stuff). 

The Power of Language

To move forward we must embrace our audience with the deep, passionate kiss of language.

  1. It must be a pretty good book if I could only make it to page thirteen before being compelled to write something about it.
  2. Smoke plumed from pages one through twelve but fire crackled and roared from page thirteen.  The power to alter a career in one sentence.  check this out...
  3. I just cracked open Mavericks at Work and came upon this jewel of a sentence...

Roy Spence, president of ad agency GSD&M, on how you talk about your company:

Sure, you could say that Southwest Airlines really wants to get more people to fly.  Or you can say that the company is in the business of democratizing the skies.  Would you rather be in the airline business or the freedom business?  Language is what creates the edge - and operating on the edge leads to more creativity in business.

The last part of Roy's statement is what tore away my attention!  Don't you love the edge?  To dance upon the brink of where status-quo will not go;  And forge into promising frontiers on the backs of creative, clear and concise language.  As writers, we have the opportunity to do this every day:

  • Get your message out
  • Try to use good grammar
  • Don't let concerns with grammar stifle your message
  • Go for the edge
  • Liberate creativity from the gatekeeper of language-as-usual

In items one through three above I was experimenting with various ways of telling you that I began to read Mavericks at Work, quickly came upon Roy Spence's comment and got so excited that I had to write about it here.

Username and Password Idea

I just signed up for Squidoo.Logosquidoohome   After sending back the e-mail confirmation I thought or rather sighed, "another username and password to keep track of."  In one of those rare moments of brilliance that everyone of you reading this probably experienced eight years ago, I thought or rather proclaimed, "why don't I forward this e-mail confirmation to myself and make a note of my username and password in it?"

So I did :-) I really am a simpleton.

The beauty of G-mail is the Squidoo conversation thread will be easy to retrieve...forever.

I thought or rather typed, "life is good!"

Smile.  Pass it on.

Smoked-n-Signed

To move forward we must read books.

Why can't you put a good book down?  For me it's...

Content that I can relate to:

  • I identify with the author's thoughts
  • "Guess I'm not the only one who feels this way"
  • "He did that too?"
  • "Hey! I write this way too"
  • That happened to me too

Content that I yearn for:

  • Wish I could do that at work
  • "Hey! I could be a writer"
  • Could I be my own boss?
  • I could do that, if only I didn't have all these payments
  • If I could learn to do that, I'd be unstoppable

For me, it's mostly what is behind door number 2, Content that I yearn for.  The author is usually illustrating a beautiful vision of everything I do not have.  Like, "oh, you speak the word innovation out loud at work?"  Or, "oh, you speak the word innovation at work and no one comments cause no one can cause you are the company's only employee?"

I am creating a new class of reviewed books here at Rothacker Reviews:  Smoked-n-Signed.  If I have written this within my review it means that I smoked the book - read it without hardly putting it down.  And signed the book - excessively marked, noted and highlighted it.  Two previous examples of books like this are The Cluetrain Manifesto and Managing With Aloha.

I will still review books here that I like a lot but not necessarily smoked-n-signed. 

I just finished reading Seth Godin's new book, Small is the New Big.  It was smoked-n-signed.  I'll tell you about it tomorrow.

Google Search: Will Advertisers Pay?

To move forward we must open our minds to outside funding...or not?

Do you suppose advertisers would pay us bloggers for the opportunity to be mentioned or redirected from one of our posts to their site?  Right now Inside Maslow's Pyramid, a post that I wrote comes up in Google's top twenty listings for the search "Maslow's Pyramid."  It has been in the top ten.  Huh??????  This post gets a surprising amount of hits.  What if?

What if I wrote a two sentence Dave's Ad Cents snippet (buried within my post, or not so buried) redirecting visitors to a Web site that sold Maslow Pyramid stuff?  Why wouldn't the proprietor of that site pay me a few dollars for directing traffic their way?

Maybe I've been so de-sensitized to making money via blogs that I am unaware this is happening.

Do you think it is feasible?

Wisdom From the Connected Generation

To move forward we must let those who will follow - lead.

The Tampa Bay Business Journal recognized thirty professionals under the age of thirty in a special supplement to their weekly paper dated November 10, 2006.  The paper wrote a short bio on each person and asked a series of similar questions.  I became intrigued by the following question and am paraphrasing the answers here: 

An Inside Tip For Success at 30:

  • Be ready and willing to accept change
  • Find something you're passionate about
  • Instead of being a member of many, be a leader of few
  • No one hands you anything in life, you have to go get in yourself
  • Stay focused on your goals and hold yourself accountable
  • Learn as much as you can about your industry or business
  • Get involved.  Make connections
  • Believe in yourself
  • Stay educated
  • Start young and persevere.  There are not shortcuts
  • Find a job you love and work hard
  • Don't lead to gain power or prestige
  • Never stop believing in yourself
  • Read the paper everyday, watch the news, listen to NPR - talk to your friends about it
  • Be active in the community
  • Share what you've learned
  • Take pride in your work
  • Don't be afraid to think big - don't be afraid to act on it
  • Follow your heart and passion.  If you love what you do, it becomes part of you
  • Don't be afraid to try something outrageous or different
  • Be willing to sacrifice a part of your youth by investing in others instead of yourself
  • Passion and love for the job
  • Work hard, be confident and set your goals high
  • Decide if the sacrifice necessary is worth having what you want
  • Don't sleep. You might miss something
  • Take risks and follow your interests
  • Always be professional.  Congratulate others for their success.  Never stop smiling
  • Network and build relationships
  • Remember your core values and ethics
  • Stay humble.  Never think you've got it made, someone will take your place
  • Don't let anyone tell you that you can't achieve
  • Be yourself.  Be honest.  Be kind and learn from experts
  • Never set aside your dreams due to everyday challenges and distractions

"Yeah, yeah, yeah, some of you out there might be thinking, I've known this kind of stuff all along."  You know what though?  This isn't about us.  It's about the connected generation, the ones who will one day be running business and the government.  Isn't it refreshing to see what they are already thinking about - in their twenties?  Heck, I think Jim Morrison best sums up what I was thinking about at that age, "show me the way to the next whiskey bar..." 

I have a challenge for those of you who are Baby Boomers or older:  The next time that you professionally interact with a member of the connected generation, provide some wind beneath their wings.  Even if it's just turning them on to a Web site, do something to help them along.

The Long Tail

Long_tail_i The Long Tail by Chris Anderson.


The Head is red.  The Tail is yellow.  Hits are vertical.  Niches are horizontal.

Do you know why The Long Tail resonates with me?  Because it's me.  Tom Peters resides in the Head.  Dave Rothacker hangs his shingle out in the Tail.  Thanks to the Internet I am able to do so. 

Today, I'd rather not get into a "what The Long Tail is about."  For that please visit 800-CEO-READ and Steve Sherlock who  writes a clear and concise review of the book.

Chris Anderson talks about the three forces of The Long Tail:

  1. Democratize the tools of production
  2. Democratize the tools of distribution
  3. Connect supply and demand

My computer (and Typepad) allows me to produce this blog.  The Internet allows me to distribute it.  And someone referring me to another person allows supply to be connected with demand.  As Chris says, "A Long Tail is just culture unfiltered by economic scarcity."

As stuff gets driven down the Tail, choice increases exponentially.  Amazon inventories 3.7 million books.  How does one choose what books to buy?  A filter is one way.  I am a filter.  I read books and then talk about them here.  I filter out the noise.  Phil Gerbyshak is a prodigious filter.  He filters out noise and brings us interesting sites to visit.

For me, The Long Tail represents freedom, and opportunity as an underdog.  I abhor being told what to do.  If the Internet didn't exist and I wanted to talk with others via writing, I'd have to face the possibility of losing my voice to an editor.  I'd rather eat worms.  Today though, I can be who I want* and have the chance for expression and discussion.

According to Chris, the secret to creating a thriving Long Tail business is to:

  • Make everything available
  • Help me find it

Going forward at Rothacker Reviews, I am concerned about the help me find it part... as I think anyone who has plans to continue blogging should be.  That is, if you want a clear method of content retrieval. 

*This is not entirely factual.   I choose to exercise great caution when it has to do with anything work related.  I will never mention my company nor will I ever talk about work.

About seven or eight years ago I was working for another company.  I was scheduled to attend a trade convention when management told me I wasn't allowed to talk about or mention my personal Web site to anyone.  Keep in mind, this was the site that the Starship Cruiser was formed around.  Our mission was to improve the industry.  Anyway, this sort of thinking runs rampant in my industry.  It is best for me to let them do their thing, and I do mine.

What Kids Say

Light Stuff Monday

One day I was hugging Rosemary when Carla, our youngest who was about ten at the time, came into the room.

"Pah-leeeeze!  Would you just get a room?"

More Carla:  I was getting ready for work one morning, clearly exhibiting to Carla another day of pain in which I had to endure.  She was also a bit down, so in trying to cheer her up I said, "Oh boy!  You get to go to school and have fun!"

"Oh yeah Dad.  I get to go to Spanish class.  How fun is that?"

A Sense of Place

Another Starship Cruiser mission.

Dave's Log: Cyberdate 11.19.2006

A few years ago we'd stopped at the planet Leeds to repair the Starship's main support system, a powerful computer capable of cognitive intelligence.  We met a girl named Emma that day who forever altered our perceptions of beauty, compassion, heart, soul, love, humor and intellect.  Technicians transplanted cells donated from Emma, into our computer.  That fusion between Emma's DNA and our electronics created a brand new support system.  We call her Emma.

Initial coordinates for today's mission have been downloaded and Live at Leeds is playing throughout Emma's audio network.  "People try to put us down..." bellows Roger Daltrey as the Starship approaches Workit, a small satellite of Steelcase.  Mark Greiner meets us at the spaceport.  Mark is a Senior VP who says his company's passion is to create great work environments.  He recently visited Asia and was impressed by the level of importance people place on their culture.  Mark asks, "how does culture effect work process, and can ancestral cultures be seamlessly braided into the American corporate culture

A sense of place permeates ones conscious.  It melds from the land, from the history, from the environment, from the culture, from the people and the surroundings.  Art, design and architecture weave throughout to support an awe and wonder.  A short ride to the world of Interactive Architecture as the fellows sing, "I don't want to cause no fuss (Too much, Magic Bus)
But can I buy your Magic Bus?
" Ruairi Glynn walks us about a visual feast of kinetic sculptures, performative architectures and interactive installations...all with the ability to instill a sense of place.

"Substitute you for my mum, At least I'll get my washing done..."  Emma fusses with the volume but our attention is on Jill Fehrenbacher.  Jill created Inhabitat, a vehicle to document innovations in technology, practices and materials that are pushing architecture and home design towards a smarter and more sustainable future.  One could see how style might win over substance in design.  This would seemingly deteriorate a sense of place.  Jill and her crew strive to balance style and substance while keeping the user, the experience, the social context and the impact of an object on the surrounding environment at the forefront of their design intentions.  Managing editor, Sarah Rich, has edited an interesting piece of work, World Changing: A user's guide for the 21st Century.  We should pick up a copy for the trip to Brooklyn, New York and Treehugger.

Treehugger is a web magazine that cares.  Cares about sustainability and the environment while looking for solutions, constructive developments and positive initiatives.  There are a ton of interesting topics listed on a pull down box under categories.  "People try to put us d-down (talkin bout my generation) Just because we get around (talkin bout my generation)"  As Roger sings, we can't help but think Treehugger guides us in the right direction to enhance our sense of place.

While we visit with these interesting people, Emma amoeba-itizes the culture and sense of place of each location into her knowledge banks.  Occasionally she'll conduct conversations with buildings, cars, desks and pets.  It is best at these times to leave her alone and let her do her own thing.

Instead of specific coordinates, Emma lets the navigator choose random.  We land in Canada at Bruce Mau Design.  "Every time I call my Baby, try to get a date, my Boss says No dice, Son,you gotta work late, Sometimes I wonder what I'm a gonna do, but there ain't no cure for the Summertime Blues."  Bruce Mau Design publishes an in-progress manifesto.  It tells us about the firm's culture, vision and direction.  Point number forty stands out - Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

The Starship is in need of wide open space and to vaporize fences.  Emma delights as she lets the engines scream.  The greater the distance, and the faster she flies from status quo, the greater potential of growth we realize.

We set down on the RED planet.  Hilary Cottam leads an ambitious team with the goal of confronting complex social and economic problems.  A paper titled Transformation Design explains how design is used to address these problems.  Emma raises her computer bank eyebrows when she hears the six characteristics of Transformational Design:

  • Defining and Redefining the brief
  • Collaborating between disciplines
  • Employing participatory design techniques
  • Building capacity, not dependency
  • Designing beyond traditional solutions
  • Creating fundamental change

She thinks, "have some of these not already existed deep within our knowledge banks?"  "Quivers down my backbone, I got the shakes in the knee bones, Shivers down my thigh bones, Like I'm Shakin' all over.Was that Emma or Roger??

I've got the quivers down my backbone!  What a glorious mission today!  Folks out on the edge, caring for and improving our workplace and overall environment.  It is because of people like this that our ancestors will one day be jolted by a sense of place.

Peace. Out.



The Starship Cruiser

The original idea that I had for Six Degrees of Blogging was to voyage beyond those with whom I am familiar.  Working from blogrolls, I would visit someone and if I found them interesting I'd include that person in the adventure.  The problem was I'd travel to four or five folks and run into sites without blogrolls.  Backtracking was too time consuming. 

To me, life is a journey, a voyage, a yellow brick road.  And to travel, one needs a vehicle.  I have decided to use The Starship Cruiser for all future adventures.

Starship Cruiser Mission - To explore and discover the universe of different; to RadioBack the coordinates of those who are adding value to the lives of others by means of voice and heart; and who refuse to deviate one degree from being human and not digress into the monolithic overtones of corporate rhetoric.

Along with two other gents, I built the Starship Cruiser back in the late nineties for a community based Web site of ours.  This was my description of her then and the one I will continue to use:

She travels at speeds beyond human comprehension. Her size fluctuates according to occupants. Her structure is metamorphic, ever-changing as it incorporates the new technology and business ideas of those on board. The Starship Cruiser is a vehicle built to vaporize boundaries and limitations. She will take us to the very brink of our imaginations. And with but a glimpse of visions to be, she engages the afterburners…………….blasting us forward, screaming to shatter the barriers of conventional thinking and complacency. How can a ship accomplish such noble tasks you ask? Because her fuel is the collective passion of those on board. The passion to learn, share knowledge, information and ideas. Through this collaborative effort she reaches destinations impossible for one human being or……………..alien.

I am going to transition away from the title Six Degrees of Blogging to something I haven't quite been able to put my laser on, but I know it's something more*.  And instead of the blogroll thing I am going to program serendipity into the Starship's computer banks.  Program serendipity.  Doesn't the sound of that want to make your left and right brain come together?...like two opposite sides of a magnet?

A driving force behind the Starship Cruiser can be found in the words of Albert Einstein: "It is impossible to solve significant problems using the same level of knowledge that created them."  I hope you join us in future missions here and relish in the diversity of our crew.

In need of help:  I need a really radical, beasty-looking graphic that we can use here for the Starship. Also, I will need to collect the links of folks we visit in a place here for easy access.  Any ideas?

*I wrote this post when transitioning from my old blog Wiz Speak to Rothacker Reviews.  I feel I'm getting one step closer to "something more."  By the way, if you haven't picked up a copy of Tom Ehrenfeld's book The Startup Garden, do so right away!!  Tom is an awesome writer with an awesome message!