We just received our brand new copy of the yellow pages. And, like any other book sitting in my stack of books to read, I snuck a look. There are twenty-three pages, each devoted to a separate company, filled with coupons and located in the front of the book. Of those twenty-three companies, three specialize in clearing drains in houses. A fourth did drains as well as other plumbing activities.
Let me get this straight, companies actually pay for this form of advertising?
I am in the A's now and this is what I noticed. There are approximately three pages filled with advertising agencies. Ten agencies decided to insert (advertise) more information than their company names and phone numbers. All ten placed info in blocks approximately 1/30th the page size.
If advertisers do not advertise in the yellow pages, why should you?
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