How do you say thanks? Why with food, of course!
A sharp businesswoman recently told me how she sent food in appreciation of a business relationship. Vickie was responsible for putting together a campaign for the American Red Cross to collect blood. Various local businesses sponsored the two month long program. Advertisements were run on TV, radio and in the newspapers. Businesses discounted products and all were included in each ad- thereby achieving maximum exposure. A win-win-win situation.
Here is a sample of one of the ads:Download books4blood_0922051.pdf
This businesswoman and her boss decided to send all of the business partners involved, this gift:
How cool is this? A cookie basket. You can't tell in the picture, but the cookies in the back row have personalized notes on them. The CEO of one of the companies replied himself to this thoughtful gesture, and stated they would participate next year in the same campaign.
Here is a link to the cookie company, which by the way, can be ordered online.
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